Freedom, Savings, and Power

For many web years, people spent a lot of time online for surfing the web. The first thing people did after they got online was either typing in a URL or clicking on a bookmark item. People clicked, typed, and waited for the next page. Sometimes, people thought WWW means World Wide Wait instead of World Wide Web. The most common loss among the web users was the loss of sleep.  However, people thought that was the way it should be.

After the pages downloaded to the local computer, people scrolled up and down, right and left for the exact area they wanted to read. Ignoring distractions, such as banner ads, pop-ups, and pictures not interesting to them was part of daily work of surfing. Seconds and minutes of time spent on waiting, and scrolling for every page they visited were a total waste, and sadly, repeated every day and many times a day.

To save time, people pay for faster connections. To some, those new media did make things go faster; to some, the trouble and bad services associated with the new media was a big headache. Still some people could not even change to anything other than plain old dialup, because of where they lived.

Web site content providers had their share of the problems. They knew users were frustrated with long waiting time, and useless information stuffed on the web pages. They thought they had to make personalized web pages. They spent a lot of money on hardware and software to provide targeted web pages on the fly to web users. They monitored and recorded what users were doing on their web sites, and sometimes beyond their web sites. They could then decide how to structure the next web page or send an email out. However, that monitoring and recording of what everybody did and wanted stirred up quite some privacy concerns.

The web is huge and growing daily. To many people, search engines were the only  kind of tools they knew and used to find their way to what they needed. Search engines after search engines have been invented, people still seemed needing more search engines.  However, search engines can produce millions of URLs nobody care to go through. In addition, the order of URLs on the list can be purchased, biased, and even manipulated (such as Google bombing), which could misled the users.

Search engines also did not give people the power to find all the valuable  information available on the web. Search engines ignored dynamically generated web pages, databases, and files that were not in HTML format. People had no way of knowing the existence of this huge invisible web.

All these are in the past, now that ZoomerOne is here.

People gain freedom by using ZoomerOne, they are free from the repetitive actions of clicking, typing and waiting in using the web, they are free from those distractions of the web, in addition, they no longer have to be tied to the web. ZoomerOne offers savings in time, money, and privacy for both web content providers and users. ZoomerOne also provides the power of finding information from the entire web; getting updates without efforts; using tools on the web easily; communicate with each other in new ways; buying and selling with more confidence; and enjoy the fun of web exploration.

The Evolution: from Search Engine to ZoomerOne (a technical view of the journey of finding the best web resources)

Since many web years ago, finding the information piece you want has not been easy. There have been at least 5 generations of methods.

Some people may still remember those days before "search engine" became a commonly known term. People were told or bumped into a URL. People used "bookmark" to remember the URLs. Everybody soon found out that a long bookmark list was not easy to manage. Sadly, some people today still struggle to manage their long bookmark file (or something similar).

Then came the big idea, search engine. Search engines caught on quickly. Those free tools help you find anything you want by typing in keywords. People can get to many great web pages effortlessly. The problem is no longer "can I find anything on this subject" but "I found too many pages than I can handle." The meaning of "too many" quickly grew from thousands into millions URLs. The quality of the URLs are very unreliable. Search engines also have a huge (very very huge) blind spot, also called the invisible web.

Many people realized the shortcomings of search engines. They introduce URLs on their own web sites. In many cases, people recommend URLs on their "My favorite web sites" pages. Since the web sites are screened by a person, the quality is generally better than those URLs selected by search engine software. However, these URL pages age quickly. People could not keep those links up to date. Links can be broken. Web site quality and structure may change.

Human beings can do a better job than search engine "spider" software. But, this is clearly not a one person job. Organizations offer the next generation solution: the directories. An organization can watch over an area of web sites, make recommendations with a team of experts. The recommendations can be kept in a database. People can find quality web sites with the help of directories. The biggest problem with directories is that they are in the invisible web. People don't know they exist.

New age Information specialists are here to help. Librarians are not made equal. While some librarians still will point you to the index cards, some will answer your questions with a Google search, only a few will actually point out the differences between an array of search engines and directories. If you find those new age information specialists, you are in luck. The 5th generation solutions will give you much better answer than the 2nd generation search engines. However, finding them and get them to work with you is not easy. Many people do not know the existence of those experts. Many people are under the mercy of search engines.

ZoomerOne to the rescue. ZoomerOne is the new generation solution which can lead the public to the best web resources. ZoomerOne is a software tool which gathers best web resources for the subject, the keywords, and the users based on information specialists' suggestions. NicheUSA, L.L.C. works closely with information specialists to create and maintain ZoomerOne, which combines the power of search engines, individuals, and directories.


Dr. Wei-hsing Wang, founder of NicheUSA, L.L.C. Dr. Wang worked with a small core team to create patent pending ZoomerOne technologies and a family of ZoomerOne products. Dr. Wang has over 10 years web experience (a big number in terms of web years). He was a pioneer web master for AT&T Bell Laboratories. He also worked as engineer and project manager for AT&T web hosting business, and BroadVision web personalization services.

Dr. Wang has lead NicheUSA, L. L. C. from concept to prototype, to product, to market, and established customer base.

Dr. Wang is an expert in finding best web resources as well as web technologies. He received his B.S. and M.S. degrees in computer science and information engineering from National Taiwan University, and Ph.D. degree in computer science from Boston University.